Facebook Like Buttons On TV Make People Click
Social media symbols on television make consumers want to click. Almost two out of every three people surveyed by Accenture could recall seeing like icons while watching TV and one third have proceeded to "interact with social media" after seeing such a thumbs-up or similar logo on the broadcast screen.
Facebook icons on television make consumers click.
Almost two out of every three people surveyed by Accenture could recall seeing like icons while watching TV and one third have proceeded to “interact with social media” after seeing such a thumbs-up or similar logo on the broadcast screen.
The 1,000 television viewers Accenture surveyed said they knew how to engage with the following social media icons they’ve seen on the screen:
- Like symbol: 42 percent;
- QR codes: 28 percent;
- Twitter hashtags: 18 percent;
- Shazam symbols: nine percent.
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