Facebook tries promoting games with notifications

Facebook appears to be testing a way to drive users to re-engage with games by sending them a new type of notification, we’ve discovered.

Some users are seeing notifications about their friends playing games. These notifications, which are different from requests, appear to come from Facebook, not the game itself. The notifications include the “Play now” call to action, which the social network uses in its sidebar modules, like the “Games You May Like” module seen below.

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