Facebook tries new tactics to get users to invite friends to events

Facebook is testing different ways to encourage users to share events with their friends, including suggested invites and prompts to post about the event.

“Events are more fun with your friends,” says a dialog that appears after users click the “join” button to RSVP. In this dialog, some users are seeing an option to invite specific friends, whereas others get a share module to post the event to their Timeline and friends’ News Feeds. These features could lead more users to engage with Facebook Events and discover things to do.


Facebook began to make a new push with events last year when it began recommending upcoming events directly in users’ feeds.

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