Facebook’s Topic Data Is a Hot Topic

Facebook’s announcement Tuesday that it will begin rolling out topic data for select advertisers drew mostly positive reactions from across the industry.

TopicDataFacebook’s announcement Tuesday that it will begin rolling out topic data for select advertisers drew mostly positive reactions from across the industry.

Topic data allows marketers on the social network to drill down into data of what users are saying about events, brands, subjects and activities, completely anonymized, and Facebook said it teamed up with social data provider DataSift on the initiative.

Facebook said topic data will initially be available only to “a limited number” of DataSift partners in the U.S.

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