Facebook to Steal Print Ad Dollars as Branding Platform

Yeah, yeah, we all know that print is dying – and that Facebook is helping it along. Well, that process is likely to gain momentum next year. While online marketing has traditionally been a conversion game, it looks as though businesses are getting ready to approach the web with a more open mind.

Next year, look for advertisers to divert money from print to Facebook, Business Insider reports. The article cites Barclays analyst Douglas Anmuth, who issued a research note this morning after meeting with several search engine marketers.

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