Facebook to start testing ads in mobile apps

Facebook will start testing the delivery of ads in select mobile apps, the company announced Wednesday. As more users turn to mobile, Facebook advertisers have been looking for ways to reach these people.

Facebook notes that the goal of this test is to demonstrate that Facebook can drive results both on and off the site.

When asked which apps would be a part of the test, a Facebook spokesperson noted that the company has nothing else to share at this time.

Here’s the announcement on the Facebook for Business blog:

To improve the relevancy of the ads people see, provide even greater reach for Facebook advertisers and help mobile developers better monetize their apps, we’re running a small test to show Facebook ads in mobile apps.

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