Facebook to start testing ads in mobile apps

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By Justin Lafferty Comment

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Facebook will start testing the delivery of ads in select mobile apps, the company announced Wednesday. As more users turn to mobile, Facebook advertisers have been looking for ways to reach these people.

Facebook notes that the goal of this test is to demonstrate that Facebook can drive results both on and off the site.

When asked which apps would be a part of the test, a Facebook spokesperson noted that the company has nothing else to share at this time.

Here’s the announcement on the Facebook for Business blog:

To improve the relevancy of the ads people see, provide even greater reach for Facebook advertisers and help mobile developers better monetize their apps, we’re running a small test to show Facebook ads in mobile apps. Our aim is to demonstrate even greater reach with the same power of Facebook targeting for advertisers both on and off Facebook.

While we have run similar tests in the past, this current test is more like a mobile ad network in that we are working directly with a small number of advertisers and publishers rather than an outside ad-serving platform.

The current test is limited to a few advertisers and partners, and we will share more details over the coming months.

Readers: What do you think of this?

Photo courtesy of Tanjala Gica / Shutterstock.com.

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