Facebook to report public app usage in tiers instead of specific numbers

Facebook today announced changes to the way it reports user counts for apps that integrate with its platform, providing a ranking and a user tier rather than monthly active and daily active users rounded to the nearest ten-thousand, as it did previously.

Monthly active user tiers are 10,000; 50,000; 100,000; 500,000; up to 10 million. Daily active user tiers are the same but stop at 1 million. These caps mean that an app with 11 million MAU and an app with 45 million MAU will both be reported in the 10 million tier, with only their ranking number to distinguish between them.

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