Facebook to introduce sponsored results in search typeahead
Facebook is testing new “Sponsored Results” ads that will allow advertisers to promote their business in the social network’s drop-down search results, according to TechCrunch.
Rather than broad keywords, advertisers will bid against specific pages, apps or places, TechCrunch says. This will be in addition to Facebook’s other demographic and interest targeting, which could make the ad units particularly powerful and a major new source of revenue for the social network.
Facebook, however, has not offered statistics or information about the use of its search feature so it’s unclear how most people use the product.
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