Facebook has updated its integrity systems in order to prevent false Likes, according to the Facebook Security page. This upgrade looks to improve the authenticity of the social network, providing pages with more accurate measurement of fan counts and demographics.
The automated system will remove Likes obtained through malware, compromised accounts, deceived users or purchased bulk Likes. The systems have been improved to identify and take action against suspicious Likes. The upgrade is said to remove less than 1 percent of a page’s Likes on average.
Earlier this month, Facebook estimated 8.7 percent of users as duplicate, miscategorized or spam accounts. This upgrade looks to combat this problem, ensuring the legitimacy of page interactions. Page owners will benefit from this improvement allowing them to better reach the audience that matters.