Facebook to implement AdChoices icon on FBX ads to improve transparency
Facebook has agreed to display an industry-standard icon on its ads that are targeted using third-party data about users’ Internet browsing history, according to AdAge.
The blue AdChoices icon, seen right, will be visible when users mouse over an ad that has been served through the Facebook Exchange, the social network’s real-time bidding platform that can serve ads based on third-party cookies instead of Facebook’s own data.
The AdChoices program was created by the Digital Advertising Alliance.
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