Facebook to bring back option to invite all group members to events

By Brittany Darwell Comment

Users will once again be able to send event invites to all members of a group, a Facebook spokesperson tells us.

Sometime in the past few weeks, the social network removed the option to directly invite an entire group to an event. Users could only send invitations to users they were connected to as friends. Facebook tells us the reasoning was that creating an event within the group environment generates a notification for users who have group notifications enabled. However, many users were frustrated with the change because their events were no longer getting the same amount of traction among group members.

Facebook says it decided to bring back the feature for all groups as a result of the feedback. The change is expected to go live later today.

People who use Facebook groups for promoting events are likely to appreciate the return in functionality, but they should be mindful of sending invites that members might perceive as spam. The social network often removes features that are abused in this way. For example, Facebook pages can no longer send updates or event invites to fans’ inboxes.