Facebook to Allow Advertisers to Use Data Broker Data for Ad Targeting: Report
Facebook will expand its Custom Audiences program to allow marketers to target users based on data they've acquired from data brokers, according to a report in AdAge that cites sources involved in the decision-making process.
Facebook will expand its Custom Audiences program to allow marketers to target users based on data they’ve acquired from data brokers, according to a report in AdAge that cites sources involved in the decision-making process.
Data brokers have come under scrutiny from lawmakers and privacy advocates because they collect vast amounts of information about consumers with little oversight. It’s unclear how that controversy might affect users, either by eroding their privacy or simply by re-igniting controversy over user privacy.
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