Facebook today announced its plans to establish a design team in its New York City office, which currently has about 150 employees mostly focused on sales, advertising and engineering.
Designers, of which Facebook currently has about 90, have traditionally worked from Facebook headquarters in Menlo Park, Calif. Now in order to collaborate with the sales team and key clients on advertising products, a team of designers will begin working in New York. Having designers work more closely with stakeholders could lead to improvements for social marketers and advertisers. Today’s announcement shows Facebook’s increasing commitment to its ads business.
“We want to create advertising tools that help businesses use our platform effectively, while ensuring that advertising is complimentary to the Facebook experience for users,” a spokesperson said.
The expansion also creates more opportunities for Facebook to attract top talent that would prefer to be based in New York.
Facebook opened its New York office in 2009 primarily for sales and advertising teams who were connecting with top brands and agencies in the city. At the end of 2011, the company expanded the office to include engineers. That team is now involved with Facebook’s daily code pushes.