February 29 only appears on the calendar every four years, and the 2012 edition may include Facebook’s official announcement on timeline for pages.
A source told Business Insider that the social network may use its invitation-only Facebook Marketing Conference that day to make the announcement, saying:
At Facebook, they pushed back the launch of timeline for brands to the end of February. Those two pieces of information are too much of a coincidence.
Another source told Business Insider:
Timeline is coming to brand pages. Most people don’t even know.
The Facebook Marketing Conference event, parts of which will be live-streamed, will be held in New York February 29, and it features a keynote by Chief Operating Officer Sheryl Sandberg, Vice President of Product Chris Cox, and VP of Advertising and Global Operations David Fischer.
If the information from the sources is accurate, those three executives are a perfect fit for handling the introduction.
Of course, it’s possible that the three might announce something else of interest to marketers. Facebook won’t disclose a date for launching timeline on pages until the rollout on profiles is complete, and the date for that remains unknown.
Regardless, the rollout of timeline for profiles is giving marketers plenty of things to get up to speed on in the mean time.
Readers, do you think we’ll see timeline on pages at the end of February?