Facebook Timeline Burnishes U.S. Lawmakers' Image

Using Facebook's timeline features to profile the record and life history of a member of Congress makes sense, but how do you tell an interesting tale about a congressional committee that writes tax policy?

Using Facebook’s timeline features to profile the record and life history of a member of Congress makes sense, but how do you tell an interesting tale about a congressional committee that writes tax policy?

That was the challenge for Jim Billimoria, communications director for the powerful U.S. House Committee on Ways and Means. It was one of the first of three committees to launch timeline shortly after the Facebook feature for pages became available.

Billimoria told us in an email interview that he and his team are stepping up to this challenge with charts, graphs, video and images that explain a lot of different types of data.

What was your strategy when making the move to timeline?

The Ways and Means Committee is the oldest committee in Congress dating back over 200 years.

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