4 In 5 Top Brands Accept Facebook Timeline Messages
For almost a month, page administrators have been able to communicate with fans privately by enabling direct messaging in timeline. However, 21 of the 100 largest brand pages have yet to allow this.
For almost a month, page administrators have been able to communicate with fans privately by enabling direct messaging in timeline. However, 21 of the 100 largest brand pages have yet to allow this.
A closer look reveals industry-specific patterns:
- Restaurant chains and fashion designers are most interested in hearing from their customers via Facebook private messages.
- Automakers, retailers, cable and telecommunications providers are the least receptive to accepting private messages.
In an assessment of 10 of our largest clients’ Facebook pages:
- Brands are receiving an average of 2.2
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