The free app that allows users to, with a few taps on their iPhones, capture and edit videos then share them via email, text or social networks, rose to the top of the Apple App Store‘s charts today, hitting the coveted number one spot for the first time.
In addition to ranking number one among free iPhone apps, Viddy has 6.1 million monthly active users, and about half of them are active on a daily basis, according to our own AppData.
This success can in part be attributed to the app’s upgrade for Facebook timeline and the open graph some two months ago.
Developers are continuing to light fire to their growth across mobile and web by piggybacking Facebook’s unstoppable popularity. It’s worth noting that 70 percent of the top-ranked apps for Apple’s mobile operating system iOS, both free and ones that cost a fee, are Facebook-integrated.
Since its integration to open graph, Viddy catapulted from 60,000 monthly active users to nearly two million. Wowza! What’s more, since Viddy launched its Timeline app, more than 15 million interactions with Viddy content on Facebook have been tracked.
Launched in April 2011, to a world where taking smartphone videos was easy, fun and somewhat addictive, but posting the videos involved a time-sucking maze of steps, it’s no surprise that Viddy took off fast, attracting, in its first month, some 200,000 downloads.
Also worth noting, since integrating with open graph and switching to Facebook-only registration, another video app — albeit just for watching footage and only music videos at that — VEVO, increased mobile traffic by 45 percent.
As Facebook describes it, with open graph, an app becomes “a part of the user’s identity and social graph.”
Through a single application programming interface, apps integrate into core Facebook distribution including through timeline, app views, news feed, and ticker. As users interact with your app, actions are displayed on the users’ timeline and their friends’ news feeds and tickers. The technology allows apps to connect with users more deeply and to attract new users through the social network’s word-of-post.