How To Master Facebook Timeline And Ads: Buddy Media

Buddy Media's new white paper says that every post on a timeline page is an a promotional story, and that purchasing any ad from Facebook amplifies that message.

Buddy Media has put together a white paper that refines the points that Chief Executive Officer Michael Lazerow had blogged about right after the Facebook Marketing Conference.

With the old method of owned, earned and paid distribution on Facebook, the number of people you were able to reach with content was marred by the lack of fans who were actually able to see a post
made by your brand (only 16 percent, according to Facebook)… The new model of distribution allows you to reach 3.5

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