Facebook Timeline Applications Enjoy Up To 5-Fold Daily Increase In User Signups

In just a few weeks, the more than 60 applications upgraded for timeline have managed to increase their new user signups by as much as fivefold.

In just a few weeks, the more than 60 applications upgraded for timeline have managed to increase their new user signups by as much as fivefold.

The new open graph actions that power these upgrades have increased content discovery, traffic and engagement, says Vladimir Fedorov in a blog post on the developers section of Facebook.

Fedorov supplied specific metrics from seven of the applications upgraded for open graph, and these results follow below. Facebook also published a set of best practices along with a checklist for applications seeking strong results.

Shopping and Fashion

Pinterest: Since launching an open graph integration less than a month ago, the number of Facebook users visiting Pinterest every day has increased by more than 60 percent.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in