Facebook Timeline Applications Enjoy Up To 5-Fold Daily Increase In User Signups

By Jackie Cohen Comment

In just a few weeks, the more than 60 applications upgraded for timeline have managed to increase their new user signups by as much as fivefold.

The new open graph actions that power these upgrades have increased content discovery, traffic and engagement, says Vladimir Fedorov in a blog post on the developers section of Facebook.

Fedorov supplied specific metrics from seven of the applications upgraded for open graph, and these results follow below. Facebook also published a set of best practices along with a checklist for applications seeking strong results.

Shopping and Fashion

Pinterest: Since launching an open graph integration less than a month ago, the number of Facebook users visiting Pinterest every day has increased by more than 60 percent. The virtual pinboard site has made it fun and easy to share the items you’ve pinned and follow the boards of people you find interesting.
Pose: The fashion trend and style discovery app has seen a fivefold increase in daily web signups for its website and mobile app by helping people share the different products they like with their friends.
Fab.com: The design shopping site and mobile app has seen a 50 percent increase in traffic from Facebook as a result of the social shopping timeline app and live feed implementation.


Artfinder: The art discovery and collector site has seen a 60 percent increase in time spent on the site by new visitors from Facebook by giving people a way to share art with friends.
Rockmelt: Rockmelt users are adding 14 new articles every day through the social browser, driving 20 percent more traffic and new users to the site.


Foodspotting: The food finding and sharing app has seen a threefold increase in number of visits and activities shared by helping people share the dishes they want, try and ate with friends on Facebook
Foodily: The foodie and recipe site has seen a fourfold increase in new users by allowing people to share what they crave and are cooking.