How Timeline Changes Marketing On Facebook

Timeline profiles present many opportunities and challenges to brands on Facebook -- here are just a few considerations.


We’re all learning about how best to use timeline right now, so it’s probably a good thing that brand pages haven’t migrated to this new layout yet.

While we do know that Facebook is working on upgrading brand pages, no dates have been given for anything new and it’s unknown what the changes will be. Most likely individual users’ experiences with timeline will dictate whether the social network will extend the format to pages.

Meanwhile, timeline profiles have other implications for brands on Facebook.

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Timeline is a shift from a chronological posting of your activity on the platform to aggregated content displayed by relevancy via Graph Rank.

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