Facebook tests 'suggested post' label for non-social News Feed ads
Some Facebook users are seeing ads in the desktop and mobile feed with the label “suggested post” when there is no connection between the user and the advertiser who has paid for the content to be there.
In August, Facebook began testing a News Feed version of its page post ad format to allow advertisers to reach a broader audience than their own fans and friends of fans. Sponsored Stories, which were the first type of ad introduced to the feed, are only shown to users who already Liked a page or whose friends had Liked a page.
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