Facebook Unveils Status Update Sized Ads
Facebook today unveiled what it calls sponsored stories, advertisements that appear in newsfeeds and look like reiterations of friends' likes and checkins. The social network posted a video at midnight explaining how the new ads work.
Facebook today unveiled what it calls sponsored stories, advertisements that appear in newsfeeds and look like reiterations of friends’ likes and checkins. The social network posted a video at midnight explaining how the new ads work.
The ads basically make sure that people notice their friends’ likes and checkins by reposting them as updates in the news feed. Without the sponsored story, word-of-mouth recommendations get lost in newsfeeds because of the sheer volume of information generated by people’s daily activity on the site, as A Facebook engineer identified in the video as Phil says.
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