Facebook Tests New Jersey Safety Icon

Facebook has agreed to a test with the New Jersey Attorney General’s Office in which over “1.5 million randomly-selected page impressions over the next six months” will view a larger abuse report link. I have yet to find an icon for this link but it’s clear that Facebook is willing to cooperate with officials to ensure that Facebook provides a safe environment for younger users.

The link will be used to report offensive content on the site. So how much is 1.5 million impressions in the grand scheme of things? Not much. According to comscore Facebook served 3.65 billion ad views in June making this less than .04 percent of all impressions. So the odds of you seeing one of these links is extremely low. We would also expect many of these impressions to take place specifically in New Jersey.

As the A.P. news points out, in May, “Facebook agreed to add 40 new safeguards to protect users from cyberbullies and sexual predators following talks with 49 state attorneys general.” This appears to be one of those safeguards.

Update
It appears that the icon being used is the “Report Abuse” icon described on the state of New Jersey’s website.