Facebook Wants You To Accept More Friend Requests
The more friends people have, the greater the potential for viral marketers for via word of mouth messaging on the site, so it makes a lot of sense for Facebook to prompt people to respond to unanswered friend requests.
Women tend to send and accept fewer friend requests than men do, and the advent of the subscribe button has given us a polite way to handle requests from strangers.
But now Facebook wants us to respond to unanswered friend requests, or so a test module on the home page suggests.
By virtue of its larger size — see the screenshot to the right — the test module draws more attention than the friend request notification that appears at the top of the screen.
The average Facebook user has around 130 friends, a number that’s steadily increasing over time.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in