Facebook tests changes to advertising billing schedule

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By Justin Lafferty Comment

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Facebook is thinking about tweaking the way it bills advertisers, and a few marketers in a test group have been notified that Facebook will bill them after they hit their billing threshold or on the last day of each month.

This was first noticed by Andrea Warner of SEO Braintrust, who feels that this is a “welcome change.”

Here’s a copy of the email Warner received from Facebook:

FBemailFacebook confirmed to Inside Facebook that this is something the company is testing. Facebook is in the process of rolling out threshold billing, but only to a few select advertisers.

Readers: What do you think of threshold billing?

Top image courtesy of Shutterstock.

 

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