Facebook tests button that lets page owners skip complicated ad dashboard, promote content directly from their pages
Facebook will test a new “promote” button that makes it easier for pages to create Sponsored Stories directly from their posts, a company spokesperson tells us.
The button will appear from the page publisher — the box from which page owners create posts — and on posts that have already gone live. The feature is aimed at small- to mid-sized businesses that are using Facebook for marketing, but don’t necessarily have the resources to work with a Facebook ad rep or third-party partner.
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