Facebook Testing Sponsored Results In Search Bar
Facebook continues to focus on advertising revenue by testing new offerings, with the latest addition coming in the form of sponsored results, which take advantage of the social network’s search bar by allowing advertisers to take over the “typeahead.”
Facebook continues to focus on advertising revenue by testing new offerings, with the latest addition coming in the form of sponsored results, which take advantage of the social network’s search bar by allowing advertisers to take over the “typeahead.”
TechCrunch was the first to report on sponsored results, which Facebook began testing Thursday night, and the social network told TechCrunch the results will be identical to organic search results, other than being labeled as sponsored.
Facebook told TechCrunch sponsored results will be sold on a cost-per-click basis, and they can be targeted to users searching for any page, application, place, or possibly event, without the permission of the targeted businesses.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in