Facebook Testing Removal Of Keyword Targeting
Over the past couple days, Facebook has begun a test with a small group of advertisers in which keywords are no longer allowed during the ad creation process; instead, this group is testing a new broad category targeting and it has a number of advertisers enraged.
Over the past couple days, Facebook has begun a test with a small group of advertisers in which keywords are no longer allowed during the ad creation process; instead, this group is testing a new broad category targeting and it has a number of advertisers enraged.
In response to an inquiry from one advertiser, Facebook sent the following response:
Hello,
Thanks for your email. Broad Category targeting is intended to help advertisers more easily and accurately reach their desired audience using categories rather than individual targeting criteria.
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