Facebook Testing Home Page Video Popup Ads for the First Time

In a move that may get advertisers wondering about Facebook’s future plans for advertising on the home page, Facebook has started testing a new video ad unit that plays the video in a popup box when the video thumbnail on the right side of the page is clicked. It’s the first time we’ve seen this kind of ad unit on the Facebook home page, which Facebook has kept famously light on advertising since the site began.