Facebook Testing Conversion Tracking Tool for Advertisers
Facebook is now testing a new tool with some advertisers where they can track “conversions” resulting from their Facebook ads. Brian Boland, the company’s manager of direct response solutions, mentioned it briefly while on stage today at the OMMA Social conference in San Francisco.
The company isn’t saying much more about what the tool tracks. We’re guessing it’s something similar to features found in other advertising tools that let you track traffic to a “goal” page so you can measure the cost per acquisition (CPA) of your ads rather than just the cost per click (CPC).
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