Facebook testing call to action options on organic video posts

Facebook appears to making it easier for pages to utilize a call to action. As discovered by Memorado and Inside Facebook reader Matteo Gamba, some pages have the option to add a call to action when they upload a video.

Facebook has made the call to action button a powerful option for direct response through ads, but now it looks like page admins could get the ability to add such a button on non-advertised posts.

According to another screenshot shared by Gamba and Memorado, here are the CTA options:

• Shop Now
• Book Now
• Learn More
• Sign Up
• Download
• Watch More

Readers: Have you seen this?