Facebook Testing Bundling Credits with Branded Virtual Gifts on the Home Page

Two weeks ago, we noticed that Facebook had begun testing its virtual currency gifting program with branded virtual gifs. In the test, users were able to give friends special virtual gifts – in this case, Mars candy bars like Snickers and Milky Ways – that were also bundled with 10 Facebook credits. Those “credits” are Facebook’s virtual currency, which can then be redeemed in the Facebook Gift Shop.

Today, Facebook expanded its testing of credits bundled with branded virtual gifts to the home page with a campaign for the new movie Terminator Salvation.

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