Does Targeting Gays With Facebook Ads Push The Limits Of Privacy?

If a gay person is out on Facebook, does that mean they are out in the wider world? Not exactly but targeted advertising means the boundaries are more porous than you might assume.

If a gay person is out on Facebook, does that mean they are out in the wider world? Not exactly but targeted advertising means the boundaries are more porous than you might assume.

A recent post by security researcher Christopher Soghoian (hat tip to Gawker for the link) raises an interesting point about how Facebook advertising is targeted. Facebook uses demographic data to target its ads, which can include any information on your profile, even if it’s not public.

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