Facebook Will Let Users Know If Ads Were Targeted
As Facebook rolls out more and more advertising options, the backlash from users about ad targeting has grown. Facebook aims to solve that, according to AdAge, by showing users a logo on targeted ads served through Facebook Exchange (FBX). However, the logo will only be shown when users mouses over the gray "X" in the corner of the ad, usually used to hide it.
As Facebook rolls out more and more advertising options, the backlash from users about ad targeting has grown. Facebook aims to solve that, according to AdAge, by showing users a logo on targeted ads served through Facebook Exchange (FBX). However, the logo will only be shown when users mouses over the gray “X” in the corner of the ad, usually used to hide it.
AdAge reported Monday that Facebook will start notifying users if they’ve been served targeted ads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in