Facebook Takes Heat Over New Credits Policy

Deb Liu of Facebook revealed more details about the company's plans to require Credits for application developers to an extremely concerned audience at Inside Social Apps in San Francisco.

Deb Liu of Facebook revealed more details about the company’s plans to require Credits for application developers to an extremely concerned audience at Inside Social Apps in San Francisco.

The tension in the air between Facebook and developers was almost palpable throughout the panel on “Monetization & Customer Acquisition on the Facebook Platform in 2011.” Based on conversations I had prior to the panel, it sounded as though offer walls were on the chopping block as Facebook had not clarified whether or not direct payments would be killed.

To ease the tension, Deb revealed two new incentives that the company would be offering:

  • “Frictionless payments” – for small payments you can charge through the API and you don’t need a confirmation page.
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