Facebook is trying a new module that immediately recommends additional pages to Like after a user clicks the Like button on a page’s Timeline.
When users click Like on some pages, a box of “More Pages You May Like” appears beneath the page’s cover photo. Facebook will show pages from a similar category, whether it’s local pages, entertainment or others, however this does not seem to be appearing on all pages. It should also be noted that these are not paid placements. Facebook makes these recommendations organically based on location, category and other pages that fans of one page also Like.
When a user hovers over a suggested page’s thumbnail, a Like button appears. Users can click “See All” to be taken to the full pages discovery browser.
Facebook has long recommended pages through sidebar modules but this is the first time we’ve seen this on pages themselves. Although this gives exposure to more pages and could encourage users to connect with more things they’re interested in, the module could take users’ attention away from the pages they’re on, preventing them from further engaging with a page’s content. Page owners might be especially frustrated if it leads a user to then engage with a competitor.
Other examples we’ve seen:
We’ve also seen Facebook recommend entertainment pages in the sidebar recently.
Thanks to Joseph Heinl of Ethology for the tip and first screenshot.