Facebook strengthens U.S. Hispanic marketing capabilities

Facebook has decided to tap into the growing Hispanic market by assisting businesses with new tools to reach this demographic. In the U.S., 23 million Hispanic users are active on Facebook every month, and the company wants brands to have the strength to reach out to these people.

Facebook told Inside Facebook that Alexandre Hohagen, Vice President of Facebook Latin America, has moved to Miami to assume the additional responsibilities for the U.S. Hispanic market. Christian Martinez, previously Vice President of Network and Interactive Sales at Univision,