The report found that Facebook users constantly click links in their News Feeds. In March, Facebook drove 21.25 percent of the overall referral traffic to sites. Since December, Facebook’s share of traffic grew 38 percent.
The findings are based on four months of data collected between December 2013 and March 2014 from more than 300,000 websites that reach more than 400,000 unique visitors each month. It examined the eight most popular social media platforms that were referred to Shareaholic’s network of sites, that include independent lifestyle blogs, publishing companies and commerce sites.
Danny Wong, Shareaholic’s marketing manager, told Inside Facebook:
Facebook’s trajectory over the years is unparalleled. Its commitment to mobile (WhatsApp) and emerging technologies (Oculus Rift) will keep it ahead of the curve too. Facebook is not a company that’s happy being competitive. Zuck is looking forward to world domination.
He added that while brands enjoy “hating on Facebook” for limiting the reach of Pages, Facebook still continues to refer massive amounts of traffic to websites when users share links they enjoy with their friends.