Facebook starts to roll out Pages Manager app for Android

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By Brittany Darwell Comment

Facebook released an Android version of its standalone page management application on Thursday for users in Canada, Australia and New Zealand, according to a company spokesperson.

Pages Manager gives page owners access to page notifications and insights on the go, and allows them to make posts, respond to comments and reply to direct messages. Although the app may be visible in the Google Play store, it is not available for U.S. or U.K. users yet. Facebook  tells us this is coming soon.

This week’s release comes nearly eight months after the app debuted on iOS. Facebook first launched Pages Manager for iOS devices in May. Facebook continued to add features to the app throughout the year, but Android users had to continue to rely on the desktop version of Facebook to manage their pages. With the m.facebook.com and the main Facebook for Android app, page admins can access their pages and write on their Timelines, but there was no ideal way to get notifications or analytics without a third-party service. Direct messages to a page were also exclusive to desktop until now.

We haven’t gotten a hands-on with the Android app yet, but based on screenshots in Google Play, it seems mostly similar to the iOS version. However, the Timeline page is more similar to how it appears in the main app with photos and activity log accessible below the cover photo. The iOS Pages Manager doesn’t use this view and doesn’t seem to include activity log, though it came to the main app in September.

Last month, Facebook announced that more than 3 million page owners were using the mobile admin app each month on iOS.

Thanks to Aidis Dalikas for the tip.