Facebook Start To Success Program Targets First-Time Advertisers In EMEA Region

By David Cohen 

Facebook is targeting businesses in the Europe, Middle East, and Africa that have not yet advertised on the social network with ads directing them to the Facebook Start to Success Program, which offers free support for first-time advertisers, as well as a £25 ($39.15) credit toward advertising.

Blink Vice President of Planning and Media Eti Suruzon, who is based in Israel, spotted an ad in Hebrew, which read:

Facebook for business: A team of experts is ready to get you started with a 28-day program, free-of-charge. Click to register.

The ad contained a link to the Facebook Start to Success Program page, which added the following details:

A team of experts is ready to help you get started with a free* 28-day program, which includes personalized consulting sessions, as well as email and phone support. By enrolling into this program, you’ll also become eligible for a £25 free ad credit*.

*Please note: The Start to Success program is only for new Facebook advertisers and requires a minimum advertising budget of £30 ($46.96) per day (or local equivalent amount) for the first 28 days. This minimum budget is required to help you extract the maximum value out of this 28-day program.

Over the course of four weeks, your dedicated Facebook marketing expert will:

  • Understand your business and marketing objectives, and then work with you to develop your ads and page strategy.
  • Bring you through the key steps to connect with, engage, and influence your customers through Facebook.
  • Develop a customized solution that’s tailored to help you achieve your business objectives.
  • Guide you to identify and track your campaign’s performance and how to optimize ROI (return on investment).

Suruzon pointed out that although she saw the ad for the Facebook Start to Success Program in Hebrew, the program is not available in Israel. UPDATED: Israel is not appearing in the pop-up menu, but the program is available there.

The following countries were listed on the page:

  • U.K.
  • Ireland
  • Norway
  • Sweden
  • Finland
  • Denmark
  • Netherlands
  • France
  • Germany
  • Spain
  • Italy
  • Switzerland
  • Austria
  • United Arab Emirates
  • South Africa
  • Russia
  • Saudi Arabia
  • Lebanon
  • Qatar
  • Egypt
  • Belgium
  • Croatia
  • Czech Republic
  • Greece
  • Hungary
  • Poland
  • Portugal
  • Slovakia
  • Oman
  • Morocco
  • Kenya
  • Bahrain
  • Kuwait
  • Israel

Non-Facebook advertisers: Would a program like the Facebook Start to Success Program convince you to test out advertising on the social network?