Facebook Marketers Move Beyond The Like
Sponsored stories in both the news feeds and tickers of some Facebook users are starting to move beyond the like and adding new calls to action.
Sponsored stories in both the news feeds and tickers of some Facebook users are starting to move beyond the like and adding new calls to action.
What’s Next Marketing Chief Executive Officer Ryan Cohn sent along these two examples of the same ad — one from the ticker, and one from the news feed — in which advertisers are beginning to incorporate some of the changes announced in September, using Facebook’s Open Graph to create action items other than like.
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