Facebook SPMD Spruce Media launches post-install, mobile app ROI optimization technology
Facebook Strategic Preferred Marketing Developer Spruce Media announced that the company has launched technology that allows advertisers to optimize their return on ad spend on Facebook mobile app install ads.
This would allow clients to run mobile app install ads on Facebook and optimize bids and allocation of budgets in real-time, based on how the creative and target audience is performing against actual revenue measurement, instead of a cost-per-install. Currently, 40 percent of Spruce Media’s business through Facebook is on mobile, but it estimates that it could grow to 50 percent by the end of the year.
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