Marketing solutions provider SocialCode, a Facebook Strategic Preferred Marketing Developer, announced a partnership with end-to-end marketing software provider Percolate to combine campaign planning, content creation, closed-loop intelligence and paid media execution on social.
The two companies said the exclusive partnership will create a marketing system of record, bringing all digital marketing efforts under one process, with SocialCode clients gaining access to features of the Percolate platform including real-time planning, asset sourcing, content creation, brand management, a full suite of mobile applications, and distribution to channels including Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google Plus, Tumblr, Sina Weibo, WordPress, Drupal, customer-relationship-management systems, email marketing systems and a select number of enterprise content-management-system providers.
SocialCode co-founder and CEO Laura O’Shaughnessy said in a release announcing the partnership:
We’re solving a huge challenge for the world’s largest marketers: closing the intelligence loop with cross-device ID-based advertising, content analytics and content creation. The resulting suite of tools — from planning to governance to sourcing to paid distribution — will result in a continuous cycle of better creative, insights and overall marketing performance.
Percolate CEO Noah Brier added:
SocialCode is one of only a few Facebook Strategic Preferred Marketing Developers, and recognized as the industry leader for optimizing creative testing, targeting and bidding to achieve brand objectives. Its technology stack will bring Percolate customers new levels of performance and intelligence when it comes to distributing marketing in the smartest, most nimble way.