SHIFT, a Facebook Strategic Preferred Marketing Developer, announced Wednesday that it has hired former AOL Europe CEO Kate Burns as the company’s Managing Director of U.K. and Europe operations.
Burns, who previously led Google’s European efforts, will work to grow SHIFT’s European presence and promote adoption of SHIFT’s Open Markeing Cloud. She will be based in London — SHIFT’s first international office. Most recently, Burns led EMEA operations for cross-device ad targeting startup Drawbridge Inc.
James Borow, Co-Founder and CEO of SHIFT, welcomed Burns in a press release:
Expanding our international footprint and the solutions we provide marketers is one of our top priorities. Global advertisers are challenged with driving the right message to the right audience at a local, regional and global level. We’re committed to delivering technology that allows marketers to leverage the data and advertising solutions they need to reach their customer, wherever they are and at anytime. Kate is the ideal leader to drive our international growth and adoption of SHIFT’s Open Marketing Cloud. As a proven digital veteran with deep experience in building successful European operations from the ground up, Kate will be instrumental in enabling SHIFT to provide new revenue opportunities to marketers.
Burns discussed how she’s ready to help SHIFT:
International advertisers are facing some of the same challenges as US advertisers. Consumers are spread across devices and channels, making it extremely difficult for marketers to engage with customers at scale and achieve their business results. I’m thrilled with the opportunity to join the SHIFT team and help global advertisers adopt SHIFT’s Open Marketing Cloud. With over two decades of experience in this industry, I look forward to working with global advertisers to leverage SHIFT’s Open Marketing Cloud to make smart, real-time decisions that help maximize their ROI across Facebook, Twitter and LinkedIn.