Facebook SPMD SHIFT hires Kate Burns as Managing Director of Europe

SHIFT, a Facebook Strategic Preferred Marketing Developer, announced Wednesday that it has hired former AOL Europe CEO Kate Burns as the company’s Managing Director of U.K. and Europe operations.

Burns, who previously led Google’s European efforts, will work to grow SHIFT’s European presence and promote adoption of SHIFT’s Open Markeing Cloud. She will be based in London — SHIFT’s first international office. Most recently, Burns led EMEA operations for cross-device ad targeting startup Drawbridge Inc.

James Borow, Co-Founder and CEO of SHIFT, welcomed Burns in a press release:

Expanding our international footprint and the solutions we provide marketers is one of our top priorities.

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