The new funding will help the international expansion of SHIFT’s Open Marketing Cloud, which provides marketers access to a host of marketing apps, allowing them to reach customers through Facebook, Twitter and LinkedIn. This round brings total financing for SHIFT to $14 million.
James Borow, Co-Founder and CEO of SHIFT, commented on the latest round of funding:
2013 has been a huge year for us, we launched our platform and have grown our sales by over 300%, driven by global advertisers adopting the SHIFT Open Marketing Cloud. We are thrilled to have a partner in DN Capital who can help us hit the ground running in international markets. Their experience in helping companies scale in Europe will be integral in helping SHIFT continue to deliver brands and agencies the technology needed to break down data silos and create more efficient ways to execute marketing across organizations.
SHIFT’s first international office opened in September 2013 in London. The company expects to expand into additional international markets in 2014.
DN Capital is a global early stage and growth capital investor in software, mobile applications, digital media and e-commerce companies with offices in London and Palo Alto.