Facebook SPMD Kenshoo named sole ‘Leader’ by Forrester


By Justin Lafferty Comment


Facebook Strategic Preferred Marketing Developer Kenshoo was recently named the sole Leader in an evaluation of social advertising platform evolution by Forrester Research.

Kenshoo topped six other social advertising firms in The Forrester Wave: Social Advertising Platform Wave Q4 2013, which can be viewed in full here.

The Forrester report scored seven companies on 45 criteria such as audience targeting and customer satisfaction. Kenshoo scored a 5.0, the highest possible rating, in these categories:

Campaign Creation and Workflow, Reach Campaigns, Audience Targeting, Keyword and Topic Targeting, Optimization and Efficiency, Social Network Data Import and Export, Analytics, Social Relationship Platforms, Measurement, Marketing Automation and CRM, APIs, Internationalization and Localization, Global Usability, Office Locations, International Presence, International Support, Strategy/Professional Services, Training, Vision, Experience, Product Road Map, Customer Satisfaction, Employee Base, Revenues, and Enterprise Focus.

The Forrester report laid out what sets Kenshoo apart:

Kenshoo is the social advertising platform category leader. Kenshoo has leveraged its leading capabilities in search and bid management to jump out ahead in social advertising as well. Kenshoo dominates, thanks to its strong core platform, integrations with other tools, international capabilities, and strategy.

Kenshoo Senior Vice President of Product Will Martin-Gill commented on the report in a press release:

Kenshoo has built its business by engineering superior technology solutions to the demanding specifications of the world’s most advanced marketers and we believe this recognition by Forrester is truly a testament to our clients. With leading solutions for social advertising and search marketing powering our cross-channel predictive media optimization suite, Kenshoo is well positioned to continue our track record of product innovation and client excellence.