Facebook SPMD Kenshoo named sole 'Leader' by Forrester

Facebook Strategic Preferred Marketing Developer Kenshoo was recently named the sole Leader in an evaluation of social advertising platform evolution by Forrester Research.

Kenshoo topped six other social advertising firms in The Forrester Wave: Social Advertising Platform Wave Q4 2013, which can be viewed in full here.

The Forrester report scored seven companies on 45 criteria such as audience targeting and customer satisfaction. Kenshoo scored a 5.0, the highest possible rating, in these categories:

Campaign Creation and Workflow, Reach Campaigns, Audience Targeting, Keyword and Topic Targeting, Optimization and Efficiency, Social Network Data Import and Export, Analytics, Social Relationship Platforms, Measurement, Marketing Automation and CRM, APIs, Internationalization and Localization, Global Usability, Office Locations, International Presence, International Support, Strategy/Professional Services, Training, Vision, Experience, Product Road Map, Customer Satisfaction, Employee Base, Revenues, and Enterprise Focus.

The Forrester report laid out what sets Kenshoo apart:

Kenshoo is the social advertising platform category leader.