Facebook SPMDs Kenshoo, Nanigans, SHIFT integrate with Oracle for social marketing (UPDATED)

Facebook Strategic Preferred Marketing Developers Kenshoo, SHIFT and Nanigans announced at South By Southwest that they will integrate their technology with the Oracle Social Cloud. The news comes as part of Oracle’s new API-based paid social media solution.

SHIFT CEO James Borow commented on what this means for both his company and Oracle:

We are proud to work with Oracle for the launch of its new paid media solution. We believe paid media is the most important element in any marketing strategy, as it enables marketers to reach customers with a tailored and targeted message.

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