Facebook SPMD Brand Networks acquires PMD Optimal

Brand Networks, a Facebook Strategic Preferred Marketing Developer, announced recently that it has acquired Optimal — a Facebook Preferred Marketing Developer — in an effort to expand Brand Networks’ social advertising capabilities. Brand Networks acquired Optimal for $35 million.

Optimal recently won acclaim from Facebook, earning the top prize in Facebook’s PMD Innovation Competition with its Open Signals product, which takes into consideration several factors when managing an ad campaign.

Currently, Optimal is the only company that is both a Twitter Ads API partner and a Facebook Exchange qualified PMD in ads, apps and insights.