NOT PHISHING: Facebook Will Study Calls To Small Businesses

Small business page administrators are receiving emails that look an awful lot like phishing attempts but are actually legitimate research by Facebook, which promises $500 in free advertising to those that complete the one-month study.

Small business page administrators are receiving emails that look an awful lot like phishing attempts but are actually legitimate product research by Facebook. A copy of one such email appears at the bottom of this post.

A new entry in Facebook’s help center says that the social network is conducting product research to “understand how many phone calls local businesses receive as a result of their Facebook page.”

Participants will receive a coupon for $500 in free advertising upon the completion of the one-month study.

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