Facebook simplifies billing for advertisers


By Justin Lafferty Comment


Facebook put significant work into simplifying its ad creation flow, and now it’s doing the same for billing. Facebook announced Tuesday that it is making a couple changes in the way it bills advertisers to make it easier to understand.

Advertisers will now be billed when they hit a certain billing threshold and/or at the end of the month, instead of on a daily basis.

The Facebook for Business blog explained:

Billing thresholds are set based on how much you’ve paid in the past. For example, if you are a first-time advertiser on Facebook, you will be billed once you reach $25 or if you reach the end of the month. After that first payment, you’ll be billed in $25 increments or when you reach the end of the month.

As you spend more, your billing threshold will continue to increase up to $2,500 as you make successful payments.

This will roll out gradually among advertisers who utilize U.S. dollars, and then to other currencies.

Readers: Do you like this change?